Tanya NortonJun 4, 20191 minVisible versus MemorableWhen my friend opened his bakery, he was faced with a marketing dilemma. Should he blow his marketing budget on a single print advert...
Tanya NortonJun 4, 20191 minPeople PowerWhen a five-star hotel gets a one-star review, it’s an indication that something went badly wrong. Of course, guests and customers are...
Tanya NortonJun 4, 20191 minSkill versus TalentThe dentist looks inside the patient’s mouth. He completes his examination, makes an assessment and proposes treatment. The proposed...
Tanya NortonJun 4, 20191 minTrust is not for saleLogic tells us that just because someone is aware of a product or service doesn’t mean they will buy it. We know that people are not...