Tanya NortonJun 4, 20191 min readVisible versus MemorableWhen my friend opened his bakery, he was faced with a marketing dilemma. Should he blow his marketing budget on a single print advert...
Tanya NortonJun 4, 20191 min readPeople PowerWhen a five-star hotel gets a one-star review, it’s an indication that something went badly wrong. Of course, guests and customers are...
Tanya NortonJun 4, 20191 min readSkill versus TalentThe dentist looks inside the patient’s mouth. He completes his examination, makes an assessment and proposes treatment. The proposed...
Tanya NortonJun 4, 20191 min readTrust is not for saleLogic tells us that just because someone is aware of a product or service doesn’t mean they will buy it. We know that people are not...
Tanya NortonJun 4, 20191 min readThe patient marketerThe fact that we’re exposed to thousands of marketing messages every day is old news. Our lives are now designed to mitigate against...
Tanya NortonJun 4, 20191 min readBetter BridgesThe design and layout of a department store are deliberate. The sum of a thousand decisions, choices made to optimise the customer...
Tanya NortonJun 4, 20191 min readProduct Market FitValue creation is the backbone of a viable business. Value is created when the right people, launch the right product, using the right...