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Visible versus Memorable
When my friend opened his bakery, he was faced with a marketing dilemma. Should he blow his marketing budget on a single print advert...
Tanya Norton
Jun 4, 20191 min read
40 views
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People Power
When a five-star hotel gets a one-star review, it’s an indication that something went badly wrong. Of course, guests and customers are...
Tanya Norton
Jun 4, 20191 min read
27 views
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Skill versus Talent
The dentist looks inside the patient’s mouth. He completes his examination, makes an assessment and proposes treatment. The proposed...
Tanya Norton
Jun 4, 20191 min read
18 views
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Trust is not for sale
Logic tells us that just because someone is aware of a product or service doesn’t mean they will buy it. We know that people are not...
Tanya Norton
Jun 4, 20191 min read
6 views
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The patient marketer
The fact that we’re exposed to thousands of marketing messages every day is old news. Our lives are now designed to mitigate against...
Tanya Norton
Jun 4, 20191 min read
4 views
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Better Bridges
The design and layout of a department store are deliberate. The sum of a thousand decisions, choices made to optimise the customer...
Tanya Norton
Jun 4, 20191 min read
4 views
0 comments


Product Market Fit
Value creation is the backbone of a viable business. Value is created when the right people, launch the right product, using the right...
Tanya Norton
Jun 4, 20191 min read
9 views
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